The combination and resulting synergy of our main
product- the trailer, and ancillary texts, like the poster, magazine cover
helps provide a full and effective package to market our film to our chosen
target audience, which is the comic book/super hero enthusiast. We
achieved this through the imagery and motifs we used throughout our
products. For example in the magazine cover we had the main focus pose in
a way that will make our target audience would identify with the genre
associated with him- Heroic, imposing and serious. We also designed his costume
in a way that would make our audience identify our product as a superhero
movie. He has a mask obscuring his face, a cape bearing the logo of his name
(The Talon) and a trade mark ‘weapon’ on his right hand. We also gave his
costume a distinctive color, like most superheroes, to further his sense of
identity and brand identity. We also did this to further establish the genre of
the film. This is all seen throughout all three products, for example, they all
bear the Talons distinctive look, the eye catching logo (white text against red
background), the font used in the logo and his weapon. This not only
creates a brand identity but also establishes continuity between the products.
This makes our combination of the three products even more effective at its
purpose of creating awareness of the film because this will establish a fanbase
to help promote and garner interest in the film. Even the poster that is meant
to be vague, mysterious and intriguing helps achieve this, because it is easily
linked to the other products through aspects like color, name and the photo.
Its
synergy that ultimately makes our product work well together. We included
synergy in the form of internet
whereupon we uploaded our film trailer. We used photo-editing software
to edit the photos we took into the film poster and magazine cover and we used
iMovie to piece together the shots we took for our trailer and gave it a
coherent narrative structure with an apprioate soundtrack The combination of
these utilities were essential for the completion of our project because
without them we wouldn’t have been able to do most of the objectives that were
vital for a good end result.
We
also combined narrative codes with our trailer to make it more effective and
professional. We used the Hermautic Code to create a sense of mystery, we
didn’t reveal too much of the plot and the characters, intriguing the audience
and enticing them to go see the movie in theatres. We also employed the
Cultural Code theory to further appeal to our target audience. For example we
included the typical aspects of a super hero costume such as a colourful cape
and a mask to conceal the hero’s identity; all these are tropes that would be
recognized by our target audience.
The costume is prominent in the main product and an
ancillary product is an example of continuity and brand identity. The
eye-catching colors and trademark weapon and other similar imagery (for example
we used the same actor for all three products) enables people to instantly
bridge a connection to the overall film we are promoting.
The combination of all our products is increased by the
comedic tone of the trailer. The ancillary product’s makes the film look like a
conventional, serious super hero film but the trailer inverts this greatly,
bringing in a nice and humorous twist while remaining in the audiences familiar
territory further increasing its appeal. The capes and the costume is the
familiar while the attitude and tone of the main product is the new.
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