This trailer begins by displaying the name of the Film Studio that is releasing the film, 'Universal' and the name of the production company 'MARV'. After this the audience is introduced to the protagonist, along with a group of his friends who are sitting in a cafe, and talking about what might happen to someone if they tried to be a superhero. At this point the pace of the trailer is slow and we are then shown a shot of a person dressed up as a superhero, trying to fly of a tall building but instead ends up hitting a car in the middle of their city. This tells us that the film is a superhero, action comedy and the plot is taking place in the city that these characters live in. About a few seconds after these shots are revealed, the pace of the trailer starts to speed up. This increases the viewers adrenaline because it makes them feel that the events are happening, this builds their excitement, their anticipation and their interest in the film. The fast cuts used in this trailer have a similar effect on the audience as well as provide them with lot of information but not too much to give the whole story of the film away. This type of editing is driven by the tempo of soundtrack used in the trailer. This prepares the audience, gets them ready to watch the film, helps change their mood and helps them relate to the characters and their emotions more. Sound effects such as bullets being fired, screams and CGI also change the audience's mood, keeps them interested and makes them feel more involved in the action which is depicted in the film. The variety of camera movements and shot sizes adds to the mood that the film, adds to their experience, and really improves the pace and continuity of the film.
The film is also told by the protangonist, "Dave". David "Dave" Lizewski / Kick-Ass, is a very sensitive teenager, and very unpopular in school, which is why he decides to adopt a whole different persona, a superhero identity. His life as 'Kick-Ass' is the complete opposite to the life of nerdy "Dave" Lizewski. He experiences so much drama, adventure, unlike his alter ego, he is confident and brave. The only thing they both have in common, is that they are not afraid to do something out of the ordinary. The advantage of him telling the story, is that the audience will feel as though they are being spoken to directly and that they have a relationship with the character. He also tells the story in chronological order, so the audience feel like they are being introduced to every aspect of his life. This draws them and keeps them engrossed in the film.
Other characters also keep the audience interested and engrossed in the film, such as, Damon Macready / Big Daddy. He was a police officer. He is now just the father of Mindy Macready/ Hit girl. Damon Macready does his job, raises her and together they kicks ass!
Mindy Macready/ Hit girl is an eleven year old girl, genuinely dangerous and genuinely mad. This is because she has been brought up in an environment where she has witnessed a lot of crime, her dad fighting against crime, she doesn't know anything different.
Last, but not the least, is Chris D'Amico / Red Mist, one the funniest superheros in this film, he is too loud and too obnoxious, making the film more entertaining for the audience.
Each of these characters have their own personalised costumes. Kick-ass has a costume with an odd mix of colours most of which are bright. The reason he is represented in this way is because Dave is a bright person and he is not a normal guy, he is partly a superhero and so he has many different qualities, also with this costume, he is eye-catching and therefore will get attention, and he is making his mark. In contrast, Big Daddy wears a full black costume similar to that of Batman's. This is because he's very bold and serious, so is Hit Girl. However, Hit girl wears a purple costume as well as purple hair. This shows that she is a female, different to the other male superheros and she can look tough but fashionable at the same time. Without these characters the film would not be a massive success.
At the end of the trailer captions are used, for example, 'THIS YEAR- GET READY
TO- KICK ASS' and also displayed is the month in which the
film will be released.
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